Japan issued a "national smoking ban", e-cigarettes and new tobacco may usher in a new wave of growth peak!

2024-05-17 11:43:04

Japan's first nationwide smoking ban will cover up to 84% of restaurants and bars in Tokyo, and 45% of restaurants and bars nationwide.

The measure will ban the use of traditional cigarettes in designated locations, including kindergartens, schools and daycare centres, but facilities such as universities, hospitals and government offices will retain designated outdoor smoking areas.

However, in the smoking ban, "heat-not-burn" and "E-cigarettes" are not affected.

Will the smoking ban encourage the abuse of new tobacco?

The Japanese government has indicated that "safer alternatives, such as heat-not-burn devices, E-cigarettes, will not be subject to this regulation," and a Tokyo government official said users would be able to use their devices normally.

Although e-cigarettes do not contain anonyl, and heat-not-burn devices are less harmful than traditional cigarettes, they completely exempt these devices from the national smoking ban, and non-smokers will inevitably think that this is the next legal "smoking behavior" policy.

For example, if you go to a restaurant that is completely non-smoking, but you can use e-cigarettes or heat-not-burn devices, even if you are a vaper, you will find this a bit inappropriate, right?

Perhaps the Japanese government's intention is to use the new tobacco equipment as a springboard for the 2020 smoke-free Olympics, and if this is the case, this regulation should also limit the scope of use of new tobacco products, so that users can choose the appropriate smoking place through clearer regulations, so as to achieve the real goal of tobacco control.

What are the implications for users and the industry?

For E-cigarette users and businesses, this smoking ban is very good news, because it not only represents the Japanese government's correct understanding of the health risks of e-cigarettes, but also indirectly acknowledges that "e-cigarettes are of great help in helping cigarette users transform", although the regulations are not comprehensive, and may extend to the self-discipline of new tobacco users, but most people are still optimistic about this tobacco control measure.

As for the industry, with the recognition of the government, it is naturally a tiger with wings in promotion!

Japan has a very high proportion of both male and female smokers, and after the introduction of the smoking ban, the industry can take this as an opportunity for curly cigarette users to try to use e-cigarettes, but at the same time, the industry must also play a good role as a gatekeeper and not sell e-cigarettes to minors and non-smokers.

The Olympics may bring explosive growth opportunities for VAPE

Under the increasingly severe tobacco control policy, even if it is the same smoking behavior, at least smokers can choose new tobacco products with relatively low health risks, and the Olympic smoking ban can give smokers who are hesitant to make the transition.

Japan has always been a very popular tourist country, through the Olympics will attract a larger group of tourists to travel, this is nothing more than an explosive business opportunity, and "Europe and the United States have a large number of e-cigarette users", if the industry seizes this opportunity to communicate with foreign Vapers and promote traditional smokers, then there will be an opportunity for e-cigarettes in the "2020 Tokyo Olympics" to welcome a new wave of growth.