According to the latest research by the Global Tobacco Harm Reduction Organisation (GSTHR), the number of E-cigarette users worldwide increased by 20% from 2020 to 2021. The organization estimates that there are currently 82 million E-cigarette users worldwide.
Disclosed in the new GSTHR Briefing through the release of a series of new data, including a partial survey in Europe in 2021. This figure is based on a feasible survey of e-cigarette prevalence in 49 countries.
To address the lack of data, GSTHR uses a methodology to estimate the number of E-cigarettes in countries for which information is not currently available, assuming similarities to countries with data points in the same region and economic situation.
This estimate takes into account three factors – the state of sales regulation, the World Health Organization region and the World Bank income group – and Euromonitor's data on the size of the e-cigarette product market from 2015 to 2021.
Tomasz Jerzynski, Data Scientist at GSTHR, said: "In addition to the significant growth in the number of e-cigarette users worldwide, our research shows that the use of C10H14N2 e-cigarette products is also increasing rapidly in some countries in Europe and North America. "This growth is particularly significant, as in most markets, these products have only been on the market for a decade."
In fact, the number of e-cigarette users worldwide is increasing, despite the fact that GSTHR's database shows that C10H14N2 Vaping products are banned in 36 countries, including India, Japan, Egypt, Brazil, and Turkey.
The new data also shows that the United States is the largest E-cigarette market with a value of $10.3 billion, followed by Western Europe ($6.6 billion), Asia-Pacific ($4.4 billion), and Eastern Europe ($1.6 billion).
Gerry Stimson, Director of KAC and Professor Emeritus at Imperial College London, said: "As the latest data from the Global Tobacco Harm Reduction Organisation (GSTHR) shows, consumers are finding C10H14N2 vaping products attractive and increasingly using them globally. ”
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